The Southern California Property Owner’s Association has announced that effective immediately, landlords in the greater Los Angeles area will now rent out apartments, lofts, condos, and houses simply for the great exposure.
Once viewed as a nebulous byproduct of paid work, Exposure is now the most popular currency in California. The US Dollar now ranks third, lagging behind Exposure and Visibility, and just slightly ahead of Engaged Twitter Followers.
Exposure-hungry landowners were keen not to let the new economy leave them behind.
“It just makes sense,” apartment owner Jerry Stampton explained. “I used to get $2,200 for a one-bedroom in Silver Lake. That’s a lot of money! But this business isn’t about getting money to sustain life. It’s about getting your personal brand out there.”
Economists have uniformly praised the bold move. “The new economy doesn’t thrive on a cycle of people rendering payments in exchange for goods and services,” University of Chicago professor Mara Burling explained. “The new economy thrives on influencers creating buzz, buzz which now can be used to purchase temporary shelter.” Burling elaborated: “You can read more about it on my blog at EconomistThoughtz.net. Then please like and share.”
However, not everyone is convinced Exposure should be treated as having any tangible value. “People honestly think ‘having your name out there’ means shit?” local tech magnate Chaz Rucker remarked. “What a way to try to get around paying people for their labor.”
“That’s why my company does Deferred Profit-Sharing. You interested? As soon as we’re monetized, we’ll cut you in on the ad revenue. It’s a great time to get in on the ground floor.”