Earlier this year, art lovers of Los Angeles found a new champion of contemporary art in The Broad, where they have been forming lines to get into this free museum while making quite a stir online through social media; Now the creators, Eli and Edythe Broad have proposed a new project, a smaller and even more exclusive museum, tentatively called ‘The Narrow’.
“The Broad was a great success!” explains Edythe from her exclusive office high atop the current museum. “We wish to further that experience with the Narrow.”
“Imagine a room just full of weird Instagram-able objects, with pictures where everyone will immediately know how hip you are. The Narrow really seeks to push the boundaries of pretension, build a buzz around it.” Edythe continues, “…and then not let people in.”
“Originally we sought to compete with LACMA and all those lampposts, or worse, those yellow spaghetti strings! Every other Tinder profile features a picture from there. We want to change that. Any dating profile picture taken at the Narrow will be so mesmerizing your match can’t help but swipe right.”
While the façade of the Broad turns heads, the Narrow will use loudspeakers to command people passing by to ‘Turn Your Head!’ The Broad features a large oversized table, and the Narrow will outdo that with another Table at least 12% larger. The Narrow’s audio tour will not describe the art, instead it tells viewers where to stand and what filters to use for maximum likes.
The proposed new museum will take up a quarter of the space of the Broad, while the lines out front are planned to be three times as long. There will be a VIP line, which is shorter, but still won’t let people in. Edythe is ecstatic, “it simply is the next level of art world exclusivity, where everyone is equal; and no one can get in.”
When asked what specific artists are proposed for the new museum, Edythe chuckled, while sipping her martini, “You probably don’t know them.” I asked Edythe if I could get in to take pictures for this article, she paused, narrowed her eyes, and said “No.”
